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Last update 02/09/10

From the Buzz Business Supplement to the Worcester Telegram & Gazette, February 28, 2007 Edition.

News

For Immediate Release
January 29,  2007

Area Photographer Brings Fresh Approach to Event Photos

Local event photographer, Kay Ritter of Light Magic, brings a unique spin to photos for corporate events  and private parties.  Unlike the standard strolling photographer who goes through the crowd taking candid photos that may or may not ever be seen by the guests, Light Magic's photos are printed at the party for  guests to take home with them.

But that's only the beginning -- photos  are all posed in front of a 'greenscreen' and, thanks to computer  technology, a new background related to the party theme or location isinserted behind the subject. Next, a custom-designed graphic may be  added as an overlay to further personalize the photo as a memento of each special event.

"After a long career in High Tech marketing communications and graphic design I was looking for a change -- something  new and different," states Light Magic's founder, Kay Ritter. "I  have always been intrigued by Old Time Photos and, after a little  research, I discovered that there is a market niche I could serve and I  have a lot to offer, thanks to my specific background, skills, and experience."

Light Magic will design a photo format to fit the theme  and personality of each client -- old time or contemporary, conservative  or whimsical. If the party has an Old Time theme, Light Magic has  a  complete wardrobe of costumes for adults and children. "The part that I  really enjoy is the fact that no two events have been the same.  Each  event has it's unique
character, the guests always have a great time and  appreciate the novelty of their special gift."

This approach is  particularly well suited to events held in special venues such as museums  or historical sites, where the guests can appear in a specific scene,  while it might not be physically practical, for instance with a piece of  art, a specific display — or even outer space.  

See http://www.light-magic.com  for lots of examples.

For more information contact:

Kay  McGinnis Ritter
508-481-6926
kay@light-magic.com
http://www.light-magic.com

Light Magic Event Photography is a member  of
ISES - International Special Events Society
AAPI - Antique and  Amusement Photographers International
CMCVB - Central Massachusetts  Convention and Visitors Bureau
NAWBO – National Association of Women  Business Owners
WBN – Women’s Business Network, Harvard  MA

News

For Immediate Release
September 30, 2005

New Old Time Photo Business Aimed
at Untapped Corporate Event Market

Marlborough, MA Light Magic's "Old Time Photo Parlor that comes to you," is founded on the premise that Old Time costume photos don’t need to be limited to theme parks, state fair midways and seaside resorts. They can also add fun to corporate functions, trade shows, civic organizations, private parties - any special event.

Old time photos work well as a business gift that functions on a number of levels. As an activity, the playful nature of dressing up is a terrific ice breaker for guests and can serve as a stress reliever for those who have spent a long day participating in business meetings. As a memento of the event, the photo serves as a lasting reminder of a pleasant experience.

Drawing on 25 years of experience in corporate marketing communications management, an extensive collection of 140 years of family photos, plus growing up in the family’s carnival business, the old time photography business was a natural for owner, Kay Ritter.

“After too many years doing the same old thing, burnout had set in and I was looking for a change.” states Ritter. “I needed to find a means using of my existing skills and experience in a new way, so I did some research and found an untapped market. History is a 'natural resource' in the Boston area, but I found that no one was offering on-location Old Time photography to the corporate events market.”

Light Magic, based in Marlborough, MA, boasts of an extensive, and growing, costume collection covering the old west, Civil War, Victorian eras, the Roaring 20’s jazz age of speakeasies and gangsters, up to the poodle skirts of the rock-n-roll 50’s.

Light Magic will set up an “Old Time Photo Parlor” in only 10x20 feet of floor space, complete with staff, equipment, costumes and background. All the host needs to provide is an electrical connection and the guests, who will each take home a professional quality photo portrait as a personal memento of the event. “Dressing up in costume for a personal photo, adds fun and entertainment to any party,” according to Ritter, “and breakaway costumes that fit over regular clothing make it quick and easy.”

All services are individually designed to suit the needs and budget of each event. A simple event can be staged using a standard set of materials. For a more complex event the company can provide any level of customization - green-screen backgrounds, imprints, posters, mats, and frames to incorporate existing graphics - to match the theme of any party.

XXX

for more information contact:
Kay Ritter
Light Magic Event Photography
The Old Time Photo Parlor that comes to you!
17 Greenwood Street
Marlborough, MA 01752
phone: 508-481-6926
fax: 508-481-4215
email: kay@light-magic.com
http://www.light-magic.com

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